Marvel Adds Bonus Digital Comics, Updates Digital Code Program
Marvel has added bonus digital comics in an update to its digital code program. Its quite a significant change albeit small. All Marvel Universe titles bought in a comic book shop will include a digital code to unlock two additional digital comics. One significant condition is the code will not include a copy of the physical comic that was purchased. Marvel fans who have been taking advantage of the digital code program need to give this a thorough read.
Marvel said ” We are continuing our commitment by offering our fans the best value in comics along with honoring our cornerstone of the comic book industry – the retailers,” David Gabriel, Marvel’s senior vice president of sales and publishing, said in a statement. “Our intent in evolving our digital code program is to offer our fans more value per dollar spent. Replacing the free digital copy, our bonus digital comics will offer fans free entry points for current on sale collected editions and, in turn, invite additional and repeat traffic into our trusted retailers.”
In other words you will get access to some awesome back issues and titles you may not have considered before. And obviously is a marketing plan to push more people to its digital proposition. To recap, beginning on February 1, the code contained within each new Marvel Universe title will no longer be good for a digital copy of the very issue you bought, but will instead unlock two classics on the Marvel Comics app that can be accessed on tablets, smartphones, and other newfangled devices. Comics on Oculus Rift will be interesting, has anyone thought of this yet?
“Marvel will always be a brand that looks to excite our fans as well as drive traffic to our tried-and-true retailers. One of the free BONUS DIGITAL COMICS offered in February will be Civil War II #0 in time to promote the CIVIL WAR II collection on sale that month. Then, each week, new BONUS DIGITAL COMICS codes, available only in your local comic shop, will offer fans additional pathways into the Marvel Universe, promote Marvel’s monthly trades, and create repeat retailer customers and Marvel readers for life.”