The merchandise sales of stars determine a lot more than whose t-shirt is being sold the most. Stars with the most sales usually are looked upon favourably by the management, and often get a stronger push and a higher position on the card. On the other hand, they also get a large amount of extra money from all the sales of their merchandise. All told, merchandise sales help to improve the standing of a wrestler in the company, (although it did not help Enzo Amore due to his less than humble attitude).
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