Escape from the Office Short Film – Apple Business at Work

Escape from the Office Short Film – Apple Business at Work

Escape from the Office Short Film – Apple Business at Work

Escape from the Office Short Film - Apple Business at Work
Escape from the Office Short Film – Apple Business at Work

The underdogs are once again active in the market, namely the market for small businesses. After evading their nefarious boss’s grasp, the team discovers how to transform an idea into a product and how to transform a product into a corporation.

The path ahead is littered with obstacles like as email and conference calls, as well as birthday cakes and ballet recitals. New employees from half way around the world, including a teenager who just could take over the world, have been brought on board. And a stench-filled garage that, well, I think you get the point.

The group is able to get back on its feet with the assistance of Apple products like the Mac, iPhone, iPad, Apple Watch, Apple Business Essentials, and a collection of business applications. Because if you stick together — and your devices function together — you’ll always find a way, regardless of whether you’re in the workplace or somewhere else.This is how Apple does business.

The advertisement might be thought of as a sort of sequel to Apple’s earlier “Apple at Work” commercial, which also demonstrated how employees collaborated on work utilising a variety of technologies available on the iPhone, iPad, and Mac. That video was dubbed “The Underdogs,” and at this point, the same cast is back and working on their own business as an escape from office life, which required them to work on weekends owing to their bad boss’s demands.

In the video that lasts 8 minutes and 50 seconds, we see different members of the team working on their concept in a variety of settings while utilising Apple products such as iPhones, iPads, Apple Pencils, Macs, and Apple Watches, as well as Apple services such as FaceTime, Calendar, Messages, and iWork apps, among other similar services. Even more advanced technology, such as augmented reality, as well as third-party services and products, such as Asana, Microsoft Excel, Slack, Zoom, DocuSign, Invoice2Go, and Polycam, make an appearance.

The video also shows them using the Apple Business Essentials service, which enables users to manage their workforce, apps, and devices by logging in with their Apple IDs.

Throughout the entirety of the movie, the new company is seen to be forming in a garage, gradually expanding their team, and amassing a growing number of customers until they are forced to move into their own office space. The members of the team are also demonstrating that they are working remotely from places such as the schools or sports practises where their children participate.

In the end, it turns out that the lead team member had been daydreaming about the whole affair, but he decides to quit with the team so that he can start the packaging company that he and the other members of the team dreamed of starting.

The video’s credits include a list of special guests, which includes the items and services previously stated, which is an unusual touch at the end of the clip. The credits also list a variety of Apple products and the features they offer as cast members.

The announcement of Apple Business Essentials brought device, app, and worker management together in a single location.

Apple has unveiled a new service for small businesses called “Business Essentials,” which includes cloud storage, device management, and support that is available around the clock. The service comes with a monthly subscription cost. The new plan is scheduled to be released in the spring of 2022, and it will make it simple for small firms to manage the iOS and macOS devices used by their staff.

The new service will make it possible for small businesses to manage their workforce in a more efficient manner by streamlining the process of setup and onboarding, making backups simple through the use of dedicated iCloud accounts, ensuring the security of every device, safeguarding users’ privacy, and providing additional features.

Apple will provide businesses the opportunity to select the Business Essential plan that best meets their needs by providing three different options. Apple will also include plans with AppleCare+ for Business Essentials and provide customer support 24 hours a day, seven days a week when the product launches in the spring of 2022.

  • Single device for a $2.99 monthly fee per device. Suitable for users with one device, the single-device plan includes 50GB of storage. “Device-only plans for kiosks, displays, and more do not include storage.”
  • Multi-device for a $6.99 monthly fee per user. This plan allows users to manage up to three devices for each user and offers 200GB of storage.
  • Multi-device with more storage for a $12.99 monthly fee per user. The plan includes support for up to three devices per user and 2TB of storage.

Small businesses in the United States that have up to 500 employees can instantly join up for free beta testing and have the opportunity to be among the first business owners to test out Apple Business Essentials before the software is made generally available in the spring of 2022.

Key Features for Apple Business

One subscription that handles everything, including device management, support around the clock, and cloud storage in one convenient package. Your small business will have an easier time managing every iPhone, iPad, Mac, and Apple TV with the help of Apple Business Essentials. This is possible at every stage of the process.

  • Add users. Not work.
    When using Collections, the setup process is both quicker and easier. They give you the ability to automatically distribute the appropriate apps and settings to employees, teams, and the devices that they use.
  • Retrace your steps and continue. Employees are provided with their own personal, work-related iCloud accounts, making it easy and safe to store data, create backups, and collaborate together. Additionally, backups of your work are performed automatically on the iPhone and iPad.
  • Protection for each and every gadget. Everyone should have their own privacy. Utilize the device’s security settings to your advantage. You have control over the various security features and settings, such as password policies, FileVault, and Firewall, and ensure that users cannot accidentally change them.User Enrollment provides protection for sensitive data. When employees enrol their personal devices, cryptographic separation ensures that their personal and professional data are kept separate, thereby protecting their privacy.Take precautions to prevent equipment from being lost or stolen. You may locate a misplaced iPhone or iPad by using Lost Mode, which also allows you to play a sound on the device. Moreover, using Remote Lock and Erase, you may lock or erase any iPhone, iPad, or Mac in your possession.
  • The seamless integration of hardware, software, and service components into a single system.
    You may start a project on your Mac and finish it on your iPad, utilise your screens side by side to extend your workspace, and even sketch with Apple Pencil on your iPad or use your iPhone to make live updates on your Mac. These capabilities are all made possible by Apple’s iWork suite of applications. And because it is all interoperable with applications developed by Microsoft and Google, your group now has all it needs to complete any task.
  • Apps open up a world of possibilities.
    Powerful applications are pre-installed on all Apple devices. The App Store provides even more tools for virtually every profession, including engineering, sales, and even construction of skyscrapers and aeroplane repairs. In addition, the Apple developer platform provides companies with the ability to develop bespoke solutions that the rest of the world has not yet seen.
  • The implementation of zero-touch deployment is a breeze for IT.
    Apple Business Manager simplifies the process of deploying and managing Apple devices in a business setting. IT is able to deploy software to employees’ devices and create Managed Apple IDs, while employees are able to personalise their own devices independently.
  • Safety should always come first, second, and third.
    Apple products and platforms are built with the intention of preserving the privacy of both your personal and business information. It is not possible to inadvertently disable essential security measures, such as hardware-based device encryption. The use of Touch ID and Face ID makes it simple to lock and unlock any device. Employees and IT personnel won’t need to do substantial settings because a large number of these capabilities are turned on automatically by default.
  • The influence of Apple in this. Across all fields of endeavour.
    Already, innovations from Apple are altering the ways in which people do business across all industries, from retail to manufacturing and services. In addition, deployment of Apple products is as simple as it is effective due of the company’s focus on seamless integration with existing corporate infrastructure.
  • Apple Business at your service

Apple Business Manager

Deploy devices and apps and create Managed Apple IDs for every employee in one place.

AppleCare for Enterprise

Support your IT team, repair or replace hardware, and train employees to get the most out of every Apple product.

Apple Financial Services

Find flexible terms and end‑of‑lease options to get the most value from your investment.

Apple Professional Services

Get all your Apple devices up and running with hands‑on help from Apple engineers.

Apple Training

Prepare your IT team and in‑house developers to deploy Apple products and build custom apps.

Apple Business Essentials

Easily manage Apple devices for your entire small business with one complete subscription service.

Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Every Apple device is designed from the ground up to safeguard your personal information and keep it secure. We do not generate user profiles, sell personal information, or exchange it with third parties for the purpose of their using it for marketing or advertising. And apps will only share the information that you give them permission to share.


Apple products are meant to have less of an effect on the environment while still providing the highest possible level of performance and durability. During the manufacturing process, we keep a close eye on our supply chain, take special care to design our products with energy efficiency in mind, and strive to make our goods as recyclable as possible.

Apple products are designed to give more control to its users. Accessibility features are incorporated into the development of each and every product, including but not limited to computers, mobile devices, and software. People and businesses perform at their highest levels when everyone has the opportunity to participate in the ways that are most convenient for them

About Apple Inc

Apple Inc. is an American global technology business that has its headquarters in Cupertino, California, United States. The company specialises in consumer electronics, software, and online services and has operations in a number of other countries. As of May 2022, Apple was the world’s second-most valuable company, the largest information technology company by revenue (totaling US$365.8 billion in 2021), the fourth-largest personal computer vendor by unit sales, and the second-largest mobile phone manufacturer. Apple’s revenues totaled US$365.8 billion in 2021. In the United States, it is considered to be one of the “Big Five” information technology corporations, along with Alphabet, Amazon, Microsoft, and Meta.

On April 1, 1976, Steve Jobs, Steve Wozniak, and Ronald Wayne established Apple as Apple Computer Company with the intention of developing and marketing Wozniak’s Apple I personal computer. Jobs was the company’s first CEO. Wozniak and Wayne were the company’s first employees. In 1977, Jobs and Wozniak established Apple Computer, Inc., and the following year, the business released the Apple II, which quickly became the most popular model in the company’s product line. In 1980, Apple Computer went public and was almost immediately met with immediate financial success.

The business developed computers with cutting-edge graphical user interfaces, such as the first Macintosh, which was launched in an advertising directed by Ridley Scott and titled “1984” The advertisement received widespread acclaim from both consumers and critics. By 1985, the company was having trouble because of the excessively high prices of its products as well as power disputes among its management. Wozniak parted ways with Apple on amicable terms, whereas Jobs left the company to form NeXT, taking other Apple employees with him. Wozniak’s departure from Apple was amicable.

During the course of the 1990s, the market for personal computers underwent both expansion and evolution, which resulted in Apple losing a significant portion of their market share to a lower-priced duopoly comprised of the Microsoft Windows operating system atop Intel-powered PC clones (also known as “Wintel”). In 1997, when the firm was only a few weeks away from filing for bankruptcy, it bought NeXT in an effort to fix Apple’s problematic operating system strategy and encourage Jobs to return to the company.

Over the course of the following decade, Steve Jobs led Apple back to profitability through the implementation of a number of strategies. These strategies included the launch of memorable advertising campaigns, the opening of the Apple Store retail chain, the introduction of critically acclaimed products such as the iMac, iPod, iPhone, and iPad, and the acquisition of numerous companies to expand the product offering of the company. Jobs resigned from Apple in 2011 due to his failing health and passed away two months later. Tim Cook took over as CEO when he stepped down.

Apple’s market capitalization surpassed $1 trillion for the first time in August 2018, $2 trillion in August 2020, and $3 trillion in January 2022, making it the first publicly traded corporation in the United States to reach that milestone. The organisation is occasionally subjected to criticism in relation to the labour policies of its contractors, its environmental practises, and its corporate ethics, which may include anti-competitive practises and the sourcing of goods. Despite this, the corporation has a significant amount of brand loyalty, and as a result, it is considered to be among the most valuable brands in the world.

Escape from the Office Movie – Apple Business at Work


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