Apples Steve Jobs : How His Brilliance Killed Him – Documentary
Apples Steve Jobs : How His Brilliance Killed Him – Documentary
The untold story of the Apples Steve Jobs CEO. Watch science & tech documentaries
0:00 Early life
3:11 Transformative years at Reed College
5:30 Atari & the life-changing trip to India
7:18 Starting Apple
9:56 Fired from Apple
10:35 Brilliance at Pixar
11:22 Return to Apple
13:21 Introducing the iPod and iPhone
14:21 Health problems
16:33 Resignation from Apple and legacy
Newsthink tells the stories of brilliant people shaping our future.
Steven Jobs was an American business leader, inventor, media proprietor, and investor. He was born on February 24, 1955, and passed away on October 5, 2011. He was a pioneer in the personal computer industry. He was the co-founder, chairman, and CEO of Apple; the chairman of Pixar; a member of the board of directors of The Walt Disney Company after Pixar was acquired by Disney; and the founder, chairman, and CEO of NeXT. He also served as the chairman of Pixar and was the majority shareholder in that company. Along with his early business colleague and fellow Apple co-founder Steve Wozniak, he is widely acknowledged as a pioneer of the personal computer revolution that occurred in the 1970s and 1980s.
Apples Steve Jobs was born in San Francisco to a Syrian father and a German-American mother. His father was Syrian and his mother was German-American. Soon after his birth, he was given up for adoption. Jobs enrolled at Reed College in 1972 but dropped out before the end of that academic year. In 1974, he went to India in search of enlightenment and to study Zen Buddhism at several monasteries there. Together with Wozniak, he established Apple in 1976 with the intention of marketing Wozniak’s Apple I personal computer. One year later, the two individuals became famous and wealthy as a result of the development and selling of the Apple II, which was one of the first mass-produced microcomputers to be extremely successful. 1979 was the year that Jobs recognised the Xerox Alto’s potential as a commercial product. The Alto was driven by a mouse and featured a graphical user interface (GUI). This resulted in the development of the unsuccessful Apple Lisa in 1983, which was then followed by the groundbreaking Macintosh in 1984, which was the first computer with a graphical user interface to be produced in mass quantities. The Apple LaserWriter, which was included with the Macintosh in 1985 and was the first laser printer to feature vector graphics, was largely responsible for the birth of the desktop publishing sector.
After a protracted power struggle with Apple’s board of directors and John Sculley, Apple’s CEO at the time, Jobs was fired from his position at Apple in 1985. In the same year, Steve Jobs led a group of Apple employees in starting NeXT, a firm that developed computer platforms and specialised in producing computers for the higher education and corporate industries. Jobs was the CEO of NeXT. In addition to this, in 1986 he provided funding for the computer graphics division of George Lucas’s company Lucasfilm, which contributed to the growth of the visual effects business. The new firm was called Pixar, and it went on to become a significant animation studio, creating over 20 films since it was founded in 1995. Pixar is credited with making the first 3D computer-animated feature film, titled Toy Story.
Following Apple’s acquisition of NeXT in 1997, Jobs made his way back to Apple to resume his role as CEO. He played a significant role in rescuing Apple from the brink of financial ruin when it was under his leadership. Beginning with the “Think different” advertising campaign and ultimately leading to the Apple Store, App Store, iMac, iPad, iPod, iPhone, iTunes, and iTunes Store, he collaborated closely with English designer Jony Ive to develop a line of products that had larger cultural ramifications. He was responsible for the overall design of these products. The initial version of the Mac OS was discontinued in 2001 and was succeeded by Mac OS X, which is now known as macOS. This new version of the operating system was built on NeXT’s NeXTSTEP platform, which provided the operating system with a modern Unix-based foundation for the first time. In 2003, Steve Jobs was given a diagnosis of a neuroendocrine tumour of the pancreas. On October 5, 2011, he passed away as a result of respiratory arrest caused by the malignancy. He was 56.
Apple Inc. is an American global technology business with its headquarters in Cupertino, California, United States. The company specialises in consumer devices, software, and online services and has operations all over the world. As of May 2022, Apple was the world’s second largest corporation by market capitalization, the fourth-largest personal computer vendor by unit sales, and the second-largest mobile phone manufacturer. Apple’s revenues totaled US$365.8 billion in 2021, making it the greatest technological company by revenue. It is considered to be one of the “Big Five” information technology corporations in the United States, along with Alphabet, Amazon, Microsoft, and Meta.
On April 1, 1976, Steve Jobs, Steve Wozniak, and Ronald Wayne established Apple, initially under the name Apple Computer Company, with the intention of creating and marketing Wozniak’s Apple I personal computer. In 1977, Jobs and Wozniak established Apple Computer, Inc., and the following year, the business released the Apple II, which quickly became the most successful product in the company’s history. In 1980, Apple Computer went public and was immediately met with immediate financial success.
The commercial, “1984”, which was directed by Ridley Scott and received widespread praise, was used to announce the release of the original Macintosh computer, which was developed by the business and featured an innovative graphical user interface. By 1985, the company was having troubles due to the high cost of its products as well as power disputes between executives. Wozniak left Apple on good terms and sought other opportunities, whereas Jobs parted ways with the company under a cloud of bitterness and went on to form NeXT, bringing other Apple colleagues with him.
During the course of the 1990s, the market for personal computers underwent expansion and development, which resulted in Apple losing a significant portion of its market share to the lower-priced duopoly of the Microsoft Windows operating system on Intel-powered PC clones (also known as “Wintel”). In 1997, when the firm was only a few weeks away from filing for bankruptcy, it bought NeXT in an effort to fix Apple’s problematic operating system strategy and encourage Jobs to return to the company. Over the course of the following decade, Steve Jobs led Apple back to profitability through the implementation of a number of strategies. These strategies included the introduction of the critically acclaimed iMac, iPod, iPhone, and iPad; the launch of the “Think different” and other memorable advertising campaigns; the establishment of the Apple Store retail chain; and the acquisition of numerous companies to broaden the product offering of the company. Tim Cook took over as CEO of Apple after Steve Jobs stepped down as CEO in 2011 due to health concerns and then passed away two months later.
Created and narrated by Cindy Pom
Bushnell interview https://www.mercurynews.com/2013/03/28/cassidy-on-nolan-bushnell-steve-was-difficult-says-man-who-first-hired-steve-jobs/
CBS Interview https://www.cbsnews.com/news/biographer-jobs-refused-early-and-potentially-life-saving-surgery/
Forbes article https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/?sh=25fd05762abc
Many of the photos used in this video are courtesy of Wikimedia Commons.
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Apples Steve Jobs
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