Action Figure Insider » AFTER 50 YEARS, JOHNNY LIGHTNING STRIKES AGAIN #TFNY #ToyFair

February 22, 2020 – NEW YORK CITY –  This year marks the 50th anniversary of Johnny Lightning, the world’s fastest scale vehicles, and with the help of TOMY International, Inc., lightning will strike again at Toy Fair New York.

For 50 years, Johnny Lightning cars have been the fastest model cars on the market – and this new line will be no exception. Optimized for speed, each car features cyclonic wheel design, die-cast chassis, and an ideal scale design. Simply load the single strike launcher with multiple cars and get ready to rumble. Each time you press down on the launcher, a car shoots out at lightning fast speeds!

“Johnny Lightning is such a nostalgic brand and we’re beyond excited to be part of its 50th anniversary,” said TOMY Chief Brand & Commercial Officer Vinnie D’Alleva. “From their lightning fast speed to the fun-to-open Thunder Crack Pack packing they come in, these cars offer endless hours of entertainment. There’s no doubt that they’ll be around for another 50 years.”

In order to produce an authentic line worthy of a 50th anniversary, TOMY partnered with some of the top car designers in the U.S. to create over 30 original car designs. The collectible cars will be available in both three packs and seven packs, and they’ve even designed a rare White Lightning variant that you’ll want to snag before it’s gone.

The 50th anniversary Johnny Lightning line is expected to launch in July. To learn more about TOMY and its range of innovative, high-quality toys, visit www.tomy.com. For news, updates and product information, follow TOMY on Facebook (@tomy.toy) and Instagram (@tomy_toy).

About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under Lamaze®, The First Years®, JJ Cole® Collections and Boon® brands. TOMY International’s mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.

Daniel Pickett

AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.




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