The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.

0:00 Intro
02:07 The concept of how we value things
18:56 Recursive Trends
23:42 The brain’s marketing function: Signalling
34:43 technology making location irrelevant
41:07 making something bad to give it value
48:14 Scarcity of product
51:38 Personalisation
56:37 How to deliver a product to the world
01:02:59 Why business are focusing on the wrong thing
01:11:00 Personal branding
01:17:25 Why do you think you successful
01:33:43 The last guest question

Rory:
https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg

Rory’s book:
https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529

Listen on:
Apple podcast – https://podcasts.apple.com/gb/podcast…
Spotify – https://open.spotify.com/show/7iQXmUT…

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