The Untold Truth of LEGO

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The LEGO story – the INSANE history of the LEGO company, including how lego was started, the challenges LEGO has faced as the business grew (and nearly went bankrupt), and the situation of LEGO’s business empire today in the toy industry. LEGO was born from fire and death, rising from the ashes to become the billion dollar company it is today. On one hand, the story of LEGO is an inspiring story of tenacity, family love, and quality craft. On the other, it’s a tragic tale rife with controversy, feuds, and sorrow. All these things together went into the creation of the company that makes the bricks so many have grown up playing with. But of course, LEGO is so much more than toy bricks – it’s an empire – they have lego world, lego games, lego movies, and so much more. And the story of how that happened is absolutely insane. Welcome to the untold truth of LEGO – a business mini movie from MagnatesMedia.

00:00 Prologue
00:50 Humble Beginnings (Chapter 1)
02:36 Wooden Toys (Chapter 2)
04:45 Plastic Toys (Chapter 3)
06:17 The Brick (Chapter 4)
09:43 Exciting Opportunity (ReAlpha Sponsor)
11:08 Bilofix (Chapter 5)
12:36 The Highs (Chapter 6)
13:47 The Lows (Chapter 7)
15:29 Healing (Chapter 8)

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