5 Things That Inspire Tim Cook | GQ

“The team that I work with at Apple are some of the brightest people in the world and they push me to look at things differently.” From the customer notes that give him insight into how technology is enriching the lives of Apple users to the joy of sports, Apple CEO Tim Cook talks about the inspirations driving him forward creatively.

Read more from Tim Cook’s GQ Global Creativity Awards cover story: https://www.gq.com/story/tim-cook-global-creativity-awards-cover-2023

00:00 Tim Cook’s Inspirations
00:42 Customer Notes
01:47 National Parks
03:00 The Apple Team
04:54 Sports
05:49 Young People

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